Why it works
The problem isn't your posture.It's every bra that made you hold it yourself.
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Shoulders back without trying
A crossed back panel draws your shoulders open and the wide straps keep them there. Standing tall stops being something you have to remember.
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Lift without a single wire
Moulded cups carry the weight instead of letting it pull you forward. Full support, nothing digging in, nothing to dread taking off.
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Builds the habit, not a dependency
It works with your muscles rather than bracing over them, so your posture holds up on the days you are not wearing it.
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Invisible under everything
The wide back panel smooths straight through, so a fitted tee stays smooth. No lines, no bulk, no second thoughts.
Find your perfect fit
Measure, match and order with confidence.
Band size
| If your under-bust measurement is | 27"-29" | 29"-31" | 31"-33" | 33"-35" | 35"-37" | 37"-39" | 39"-41" |
|---|---|---|---|---|---|---|---|
| Then your band size is | 32" | 34" | 36" | 38" | 40" | 42" | 44" |
Cup size
Cup size = bust measurement − band size
| Cup | A | B | C | D | DD |
|---|---|---|---|---|---|
| Difference (inches) | 3.5"-4.5" | 4.5"-5.5" | 5.5"-6.5" | 6.5"-7.5" | 7.5"-8.5" |
Find your size
| US | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46+ |
|---|---|---|---|---|---|---|---|---|
| A | S | M | 4XL | |||||
| B | S | S | M | L | XL | 2XL | 3XL | 4XL |
| C | S | M | L | L | XL | 2XL | 3XL | 4XL |
| D | S | M | L | XL | 2XL | 3XL | 4XL | |
| DD | M | L | XL | 2XL | 3XL | 4XL |
Not sure of your size?
Enter two measurements and we'll recommend your size.
Find your perfect fit
Measure, match and order with confidence.
Band size
| If your under-bust measurement is | 27"-29" | 29"-31" | 31"-33" | 33"-35" | 35"-37" | 37"-39" | 39"-41" |
|---|---|---|---|---|---|---|---|
| Then your band size is | 32" | 34" | 36" | 38" | 40" | 42" | 44" |
Cup size
Cup size = bust measurement − band size
| Cup | A | B | C | D | DD |
|---|---|---|---|---|---|
| Difference (inches) | 3.5"-4.5" | 4.5"-5.5" | 5.5"-6.5" | 6.5"-7.5" | 7.5"-8.5" |
Find your size
| US | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46+ |
|---|---|---|---|---|---|---|---|---|
| A | S | M | 4XL | |||||
| B | S | S | M | L | XL | 2XL | 3XL | 4XL |
| C | S | M | L | L | XL | 2XL | 3XL | 4XL |
| D | S | M | L | XL | 2XL | 3XL | 4XL | |
| DD | M | L | XL | 2XL | 3XL | 4XL |
Real women, real results
90,000+ women. One reason.
Frequently Asked Questions
Everything you wanted to know before you click add to cart.
Wire-free support with a seamless, 360° smoothing fit. Wider straps spread the load so nothing digs in, and the built-in cups hold their shape all day.
No. The nylon/spandex knit is built for daily wear and washing — it stretches and recovers rather than thinning out at the seams.
Both. The band does the lifting rather than the straps, which is what gives you support without underwire pressure.
No. It's fully seamless with bonded edges, so there are no lines under fitted tops or lighter fabrics.
Yes — it runs to 4XL and the full-coverage cups plus wider band are designed for a fuller bust. Check the size guide and size up if you're between sizes.
The wider underband is there to stop exactly that. If it does ride up, it's usually a sign the band is too big — size down on the band.
Hand wash cold and lay flat to dry. Avoid bleach, fabric softener and the tumble dryer — heat is what breaks down the stretch.
Orders placed before cut-off ship the next business day. You'll get tracking by email as soon as it leaves us.
Return it within 60 days for a full refund, or exchange it for another size, colour or style. No questions asked.
You Will Also Love
Customer reviews
- Verified Customer
Finally, no digging straps
I have worn underwire my whole adult life and assumed the ache was just part of it. Three weeks in and I genuinely forget I have a bra on by mid-afternoon.
12 July 2026
- Verified Customer
It holds without squashing
I am a 38DD and every wireless bra I tried either flattened me or gave up by lunchtime. This one lifts and still looks smooth under a fitted top.
9 July 2026
- Verified Customer
Sizing advice was spot on
I was between sizes and used the fit guide. Went with the larger band and it is exactly right. Ordering the same again in black.
8 July 2026
- Verified Customer
My shoulders actually relaxed
I did not expect a bra to change how I sit at my desk. By the end of the first week my upper back was noticeably less tight.
5 July 2026
- Verified Customer
Wore it on a 9 hour flight
No red marks, no adjusting, no counting down to taking it off. That has never happened to me before.
2 July 2026
- Verified Customer
Great, sizing runs slightly big
Lovely support and very soft. I would size down on the band if you are between two — mine was a little loose at first.
29 June 2026
- Verified Customer
Smooth under everything
No lines under a thin jumper, which was my main worry with a wider back panel. Genuinely invisible.
27 June 2026
- Verified Customer
Bought a second the same week
Washed and dried flat, kept its shape completely. That sold me more than anything.
24 June 2026
- Verified Customer
Comfortable after surgery
Front fastening was the deciding factor for me and it has been so much easier to get on and off.
21 June 2026
- Verified Customer
Very good, wish it came in more colours
No complaints on the fit at all. Would love a navy or a deeper nude.
19 June 2026
- Verified Customer
The only one I reach for now
The rest of my drawer has been untouched for a month. Says everything really.
17 June 2026
- Verified Customer
Supportive for a larger bust
I am a 42DD and expected the usual compromise between comfort and shape. Did not have to make one here.
15 June 2026
Good bra, slow delivery
The bra itself is comfortable and does what it says. Took a bit longer to arrive than I expected.
13 June 2026
- Verified Customer
No more end of day relief
I used to take my bra off the second I got home. I forgot to last night, which is the real review.
11 June 2026
- Verified Customer
Straps stay put
Wide enough that they do not slide down my shoulders, which was my problem with every other wireless one.
9 June 2026
- Verified Customer
Good everyday bra
Comfortable and smooth. Not the most glamorous but that is not what I bought it for.
6 June 2026
- Verified Customer
Back smoothing is real
The wider band genuinely lays flat rather than creating a second roll. Big difference under a tee.
4 June 2026
- Verified Customer
Worth it
Was hesitant at the price and would pay it again without thinking.
1 June 2026
- Verified Customer
Great for long shifts
I am on my feet twelve hours and it does not shift or dig the whole time.
28 May 2026
- Verified Customer
Runs true, good quality
Fabric feels substantial rather than flimsy. Ordered my normal size and it fit first time.
25 May 2026
- Verified Customer
My mum ordered one too
Bought it for myself and she tried it on. Hers arrived last week.
22 May 2026
- Verified Customer
Posture without a brace
I tried an actual posture corrector before and hated wearing it. This does the job without feeling like equipment.
19 May 2026
- Verified Customer
Comfortable, takes a day to adjust
Felt slightly firm on day one and settled completely by day two. Perfect since.
16 May 2026
- Verified Customer
No wire, still shaped
I assumed wireless meant no shape. Not the case here at all.
13 May 2026
- Verified Customer
Excellent for a wide back
Nothing else has fit across my back properly. Finally something that does.
10 May 2026
- Verified Customer
Second purchase
Ordered black first, came back for the nude. Same fit, same comfort.
7 May 2026
No reviews with this rating yet.